Link Policy

Inbound Links

The New Brunswick Department of Tourism, Heritage and Culture requires that linking sites adhere to the following guidelines: 

  • Will display the www.TourismNewBrunswick.ca text URL 
  • Will not remove, change or otherwise obscure the New Brunswick copyright notice or logo. 
  • Will not frame the www.TourismNewBrunswick.ca content or otherwise infringe on our intellectual property rights. 
  • Will not indicate in any way that linking to www.TourismNewBrunswick.ca implies endorsement by The New Brunswick Department of Tourism, Heritage and Culture.
  • Will not misrepresent its relationship with the Department of Tourism, Heritage and Culture and will not refer to the Department as a partner unless given the authority to do so. 
  • Will discontinue linking to the www.TourismNewBrunswick.ca site upon written request by the New Brunswick Department of Tourism, Heritage and Culture.

The Department will provide inbound links with standard-sized banners and icons for download purposes. 

Deep Linking (inbound links)

Deep linking allows users to enter on the page (URL) where they will find the exact content they are looking for. For example if an external site is offering a link to get a vacation planning kit, it would be confusing for the user to have to navigate through our site to find this information. Instead, the link from the external site should land them right on the URL for the order guides page. This in essence is what we call deep linking. 

The New Brunswick Department of Tourism, Heritage and Culture requires that linking sites adhere to the following guidelines :

  • Indicate (in text format) that the consumer is going to the official Province of New Brunswick Tourism site. 
  • Do not remove, change or otherwise obscure the New Brunswick copyright notice or logo. 
  • Do not frame the www.TourismNewBrunswick.ca content or otherwise infringe on our intellectual property rights. 
  • Do not indicate in any way that linking to any page within the www.TourismNewBrunswick.ca web site implies endorsement by The New Brunswick Department of Tourism, Heritage and Culture.
  • Do not misrepresent its relationship with the Department of Tourism, Heritage and Culture and will not refer to the Department as a partner unless given the authority to do so. 
  • Discontinue linking to the www.TourismNewBrunswick.ca or the appropriate page within the site upon written request by the New Brunswick Department of Tourism, Heritage and Culture.

If you agree with the terms noted above, you should provide written notice to nbtourism@gnb.ca. The Department will not refuse a reasonable request for an inward link, provided that the organization is reputable and is not, in the opinion of the New Brunswick Department of Tourism, Heritage and Culture, harmful to the image or reputation of the Department or province of New Brunswick. 

The Department will provide inbound links with standard-sized banners and icons for download purposes. 

Outbound Links

The outbound links on the official Tourism New Brunswick website contains links to government sites and regulatory and industry bodies, associations and organizations (ie., Campground Association, Bed and Breakfast Association, New Brunswick Outfitters Associations, TIANB etc). 

As a government organization, the Department of Tourism, Heritage and Culture must be vendor neutral. As such, no commercial links will be provided through/via TourismNewBrunswick.ca 

E-mail nbtourism@gnb.ca if you satisfy this criteria and want a link from to the TourismNewBrunswick.ca website and include:

  • A sentence describing your site and its relevance to New Brunswick as a tourism destination. 
  • The URL of the webpage where you want the Tourism New Brunswick website to link to.

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